Long before a book is printed, while the text is still in manuscript form, editors at publishing houses speak in terms of word count, not page count. An appropriate word count for a project depends on the kind of book. A picture book editor might think in terms of 0–750 words. An editor acquiring young-adult fantasy novels will consider anything from about 80,000 words and up. Thrillers, graphic novels, romances—their editors all have target ranges for the length of book readers expect. There are always exceptions, of course.
Page counts, on the other hand, are for printed books. Designers and production editors use a manuscript’s word count to estimate how many pages the published book will be, taking into account how they want it to look: how large the pages will be, how much white space is wanted, whether illustrations will add to the page count, etc.
Why then, at the querying stage, are writers almost always asked to submit a set number of pages instead of a set number of words?
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