Blurbs are quotations of praise that appear on book covers and jackets, in press releases, on author websites, posters, and ads, in social media, and in the unnumbered pages at the beginning of a novel or creative nonfiction book. They may be solicited or excerpted from published reviews. Any writer or publisher who finds it hard to get attention in the traditional review press may be especially motivated to solicit blurbs from influential writers or celebrities.