My post today at The Chicago Manual of Style Shop Talk blog:
In writing and editing, consistency is assumed to be a good thing. A publication looks unprofessional when a name is spelled more than one way, a number is only sometimes spelled out, or a subheading doesn’t reflect its level of importance. Good editors spend a great deal of their time keeping track of such details in order to impose consistency. But at some level, consistency should cease to be a goal. First . . .